Tuesday, September 2, 2008

Boilermaker Roid Rage

I know I'm late to the party on this, but what's up with the 2009 Boilermaker logo? Forget all the hoopla about not including Utica, I'm talking about how it...well...sucks. Let's take a closer look.

I know converging arcs give a sense of dynamism and motion, but the sloppy text layout here is just ugly and amateurish. Would it really have taken that much more time to snap the text to the defining curve of the image? That's what...two extra clicks of the mouse?

And what in the name of all that is holy has happened to that runner? His entire body is out of proportion for a baseline human, much less the lithe physique of someone competing in a 15k foot race. From the freakishly huge chest, arms, and calves the inevitable conclusion is that he's jacked up on a cocktail of steroids and human growth hormones, and it wouldn't surprise me if there was a little crystal meth and some testosterone mixed in there for good measure. That impression may be intentional considering the pharmaceutical buffet of performance-enhancing drugs offered for sale in the Varick Street area, but I never expected to see the 'roid trade so openly acknowledged in the Boilermaker's promotional materials.

Call me cynical, but this is a perfect example of the "Good enough for Utica" mentality at work.

Update: Aha! I've found the actual model used in the new Boilermaker logo: